2015 – Year in Review

It feels like we say this every year – but last year was our biggest ever.  More products, more features – and a lot more customers to share them with.

After an action packed 2014, when we completely rebuilt the core platform based on a huge amount of customer feedback – we thought 2015 would be a period of consolidation and modest steps forward.

It didn’t turn out that way.

One of the reasons we rebuilt the system was to make it easier and quicker to launch new features. So once we completed the rollout of the new Fuseworks platform in March 2015, we put that idea to the test – launching a bunch of major enhancements in quick succession.

Our first big post-redesign project was to build a comprehensive news distribution product. We like to think what we built is a thoughtful evaluation of how connecting with media can be done better and more reliably. It’s certainly different than anything else in the market – and has been very well received by our customers.

One of the first to try it out was Child Matters. They had this to say:

“We’ve already noticed a huge increase in media activity after just one month using Fuseworks… an impressive proof of value.”Summer Reid, Child Matters

You can read more about the thinking behind our news distribution product here.

Next, we started looking around for partners that could help us broaden the types of news you can surface with Fuseworks.

Media digests from NewsRoom_Monitor were added to Fuseworks in April, which provide summaries of key broadcast news bulletins and a round up of the lead stories in major NZ newspapers.

Later in the year we inked deals with both of New Zealand’s major newspaper publishers (NZME and Fairfax) to bring their newspaper content into Fuseworks direct from their editorial systems, first thing each morning. That’s now live and available as an optional add-on to all our media monitoring customers.

During 2015 we also completely rethought our approach to email based reports, launching a broad range of new features including duplicate article grouping, multi-section reports, templates and customisable delivery schedules (including the ability to set ‘office hours’ to receive reports). These are all designed to make media monitoring simpler and more powerful.

And just before Christmas we launched a fancy newsletter builder, which gives customers total control over their reports, with an intuitive drag-and-drop system.

In a lot of important ways Fuseworks is very different and much more flexible than it was just twelve short months ago.

What hasn’t changed is our commitment to working hand in glove with our customers to understand what they need from us – and continuing innovate based on those insights.

Expect more big news in 2016.