Charlotte Reynolds is the Communications Manager for Auckland Regional Public Health Service – the largest public health unit in New Zealand – she and her team are responsible for communications strategy and its implementation. Charlotte has worked in a range of comms roles, primarily in the public sector and NGOs.

Media monitoring is a key part of the service the Comms team provides, so Charlotte is thrilled to have found a user friendly solution that they can use effectively to add value for the wider organisation.

User friendly

“Basically the whole process is designed from the user’s perspective – you’d think it’s obvious, but it’s surprisingly rare!”

Charlotte has found traditional media monitoring solutions clunky and frustrating to use. “With our previous provider the site was old fashioned and didn’t provide the reports and content in a way that was helpful.” Charlotte became increasingly dissatisfied when “they didn’t respond to our requests for change in order to meet our needs.”

In contrast Charlotte loves Fuseworks because it’s “so easy to scan the list of stories, click through to see more or to check it’s relevant, and then easily tick a story and hit ’email report’. Basically the whole process is designed from the user’s perspective – you’d think it’s obvious, but it’s surprisingly rare!”

Charlotte is keen for others to know “Fuseworks is all about providing an excellent service to comms professionals: both from their user-friendly site to friendly, helpful, fast-response support people, to taking on your suggestions and challenges in order to improve the site to best meet your needs”.

Adds value

“Fuseworks is all about providing an excellent service to comms professionals.”

Fuseworks has also really improved the way the Comms team works, “now we can get a detailed report on any topic in the media on the last day, month, year … whatever, with just a few clicks” Charlotte says.

Charlotte is excited about the fantastic new opportunities that come from using Fuseworks. “It’s such a great service that the Comms team has been able to offer to other teams in our organisation as well as to management. We’ve been able to do special reports for a number of teams including the Policy team and closely monitor public health issues as they’re discussed in the media. The other teams really like it!”

Fantastic service

“We had heaps of support and always received fast replies to questions … It’s quick to learn and easy to remember.”

Getting started with Fuseworks was really easy, “we had heaps of support and always received fast replies to questions via email or over the phone. It’s quick to learn and easy to remember,” says Charlotte.

On deciding to use Fuseworks, Charlotte says “it was very straightforward as we had a free trial which showed us how it worked. Fuseworks is easy to understand, and they provide lots of personal assistance, as well as awesome reports with colourful graphs.”