Top tips: online software to make your business hum

One of the big lessons we’ve learned as we’ve grown Fuseworks is that you need every member of the team to be super productive all the time. Not getting things done can have serious consequences for any business – even more so for the ones just starting out. That’s not easy to achieve. Poor systems, inefficient processes, the need to … Read More

2012 -Year in review

When we started Fuseworks we wanted to build a product that delivers insight to all participants in the news cycle. It’s not just for media, or just for PR professionals. It’s a new infrastructure for the entire news ecosystem. Building a new infrastructure for news is a massive and ongoing task. We’ve approached it in stages, working with key industry … Read More

Boost your searches

We’re determined to make surfacing what you need even easier and more effective. So, in this update we’ve got a bunch of search enhancements to do just that. Last year we mentioned we’d changed to a powerful new search engine designed specifically for real-time indexing. While that may not have sounded super exciting to everyone, it opened the door for … Read More

Horticulture NZ Case Study

Spend your time where it counts Monitoring media is essential. But you have more important things to do. Let Fuseworks manage things for you. After more than 25 years in media and public relations, Leigh Catley has seen media monitoring solutions ranging from the good to bad to downright ugly. She tells us why she recommends Fuseworks for communications professionals. … Read More

Help us spread the word

We’re really grateful for your word of mouth recommendations to friends and colleagues, and to say thanks we’ve kicked off a special referral offer. If you know someone who’d be interested in Fuseworks, let us know. We’ll offer them a no obligation 14 day free trial and if they purchase Fuseworks they’ll get a discount and you’ll get a $100 … Read More

Fuseworks coverage more than doubles

The first thing many communications professionals want to understand when we talk to them is what media coverage we offer. They need to be sure they won’t miss anything important. We’ve been adding new sources since we launched in 2010, but it’s only since we started offering our News Analytics product in August that we’ve really put our coverage to … Read More

Taming the real-time news cycle

In media and PR the battle is the same – stay on top of and ahead of the stories of the day.  Manage the continuous stream of incoming information.   Separate the signal from the noise.  Don’t miss anything that matters. It’s easier said than done.  Just in New Zealand there are more than 2,000 news articles, press releases and blogs … Read More

News Analytics takes off

Analysis and reporting has been a recurring theme in our conversations with PR and Communications professionals. From the beginning we’ve had big plans and we’ve often been reminded that reporting is the missing piece of the puzzle that will allow Fuseworks to replace traditional media monitoring. So it goes without saying, we’re super pleased with this release… Today, we’re ripping … Read More

If it’s important, it’s online – Fuseworks research

In developing the Fuseworks platform, we’ve talked extensively to communications experts about their media monitoring practices. We’ve listened to a lot of views on the importance of monitoring various media types and we’re hearing that many are choosing to focus their monitoring on digital media because “everything important goes online”. So, exactly how much unique content is published in print … Read More

How not to write a press release

In previous posts, we’ve looked at straightforward ways to improve press releases. But there are also some pitfalls to avoid, some obvious, others not so, that regularly feature in the media releases we see at Fuseworks. So, here’s our top 14 list of things to avoid. Don’t push the product down the reader’s throat. This is a news release not … Read More