How to write press releases journalists notice

With news media increasingly using press releases as a primary source of information, getting noticed by editorial decision makers has never been more important. Presenting information in a form media can easily and quickly digest can only increase the chance of a release being used for an article. Having read, written and used press releases as source material for many … Read More

Top 10 tips for writing a press release

The shift towards digital news consumption has done nothing to diminish the importance of the press release as an essential public relations tool. If anything, today’s ever-expanding range of digital outlets and devices gives the press release greater reach than ever. Many well-written, newsworthy releases are now published more or less in their original form online. So, it’s worth thinking … Read More

Sharp analytics using filters

It’s release day at Fuseworks and we’re excited to show off the latest phase in our analytics tools. We’ve added a couple of new filters to Profile and Tag pages so you can drill down by content type, source or tag. On Tag pages you can instantly see the most relevant sources and then focus in on content from a … Read More

Fuseworks launches next generation of online PR/comms innovations

The next generation of interactive online media analysis tools for professional communicators, public relations experts and media has today launched on the New Zealand market. From today, subscribers to the Fuseworks platform will have one-click view of the traction issues and topics have achieved with media. “Our new interactive graphs that accompany all content chosen by topic, entity or source, … Read More

Iconic news brand heralds NZ innovation in news gathering

Iconic news brand nzherald.co.nz has deployed a unique New Zealand software tool suite to help its journalists stay ahead of the news cycle. The award-winning nzherald.co.nz news team is now using the Fuseworks Media Centre to help source and create its leading blend of fast breaking and in depth news. Fuseworks co-founder Simon Randall said today: “Having the nzherald.co.nz team … Read More

Yahoo! coup for Fuseworks

New Zealand-owned media software company Fuseworks is pleased to announce that Yahoo! New Zealand is now using its groundbreaking platform designed to speed up and enrich the creation of quality news content. “We’re thrilled that a global company as forward-looking and innovative as Yahoo! (NASDAQ:YHOO) has recognised our suite of news aggregation and creation tools as important to its team,” … Read More

Search better, work faster

Better search: sort and see more results ‘Sort by’ Fuseworks search now includes ‘sort by’ options, so you can find the most recent search results as well as the most relevant. ‘Sort by’ works on a sliding scale, which lets you dynamically re-order search results. If you want to see more relevant search results, slide the button towards ‘Relevancy’; and … Read More

Plan ahead with the Fuseworks diary

Stay on top of court dates, press conferences and other events of national interest with the Fuseworks media diary. We’ve designed the diary so events are visible throughout the platform, wherever they might be useful to you. That means: Search Keyword searches will display related events alongside contact profiles and articles. If you’re just looking for events, select ‘Events’ from … Read More

New features: Profile search and calendar view

Search enhancements From today, finding the right people to talk to about a story just got easier. We’ve added a selection drop down to the Fuseworks Search page, so you can now find keywords within ‘Everything’, ‘Articles’, or ‘Profiles’. Profiles provides an instant view of contact information, any related content and a bio (in many cases). In fact, everything you … Read More