The next generation of interactive online media analysis tools for professional communicators, public relations experts and media has today launched on the New Zealand market.

From today, subscribers to the Fuseworks platform will have one-click view of the traction issues and topics have achieved with media.

“Our new interactive graphs that accompany all content chosen by topic, entity or source, allow users to get an instant visual heads-up on latest news trends,” says Fuseworks co-founder Matthew Harman, unveiling the latest Fuseworks innovation in Wellington today.

“To our knowledge, this is the first time this technology has been made available as a standard part of a monitoring package,” he says.

However, the interactive analytics was only one of the new features that Fuseworks announced today.

“What’s hugely exciting is it’s just the first step we’re taking to make the Fuseworks platform the one-stop monitoring and analysis tool this industry has been crying out for since the media world entered the Internet Age,” Fuseworks head of content Simon Randall says.

“The interesting thing is that the innovations we’re developing are coming increasingly from customer feedback,” Randall says. “And the more we do, the more we realise we can do for PR and media.”

There are also new features on the Fuseworks dashboard, which provides an instant snapshot of news in New Zealand as it’s happening.

The Fuseworks platform is already making an impact on New Zealand news media, counting the award-winning New Zealand Herald online team and Yahoo! newsroom as customers.

“We’re confident this is going to be as much of a game changer for the PR/communications industry,” says Harman.

Fuseworks is proudly owned and operated in New Zealand.