As valuable as timely information is – we find that great comms and information management teams often feel that they’ve created a rod for their own back, in managing the endless stream of media reporting requests. It’s a classic ‘victim of your own success’ problem. The better job you do of getting the right information, in front of the right … Read More
Top tips for supercharging your media analysis
Media monitoring tools often include automated reports to help you visualise and understand coverage. We have a number of these automated analysis reports built into Fuseworks. Sometimes though, you need to delve deeper into the data – and automated reports can fall short. Our approach to helping clients take their media analysis to the next level, has been to provide … Read More
2015 – Year in Review
It feels like we say this every year – but last year was our biggest ever. More products, more features – and a lot more customers to share them with. After an action packed 2014, when we completely rebuilt the core platform based on a huge amount of customer feedback – we thought 2015 would be a period of consolidation … Read More
New to Fuseworks: Fairfax print newspapers
Rounding out a huge year at Fuseworks, just prior to Christmas we added Fairfax newspapers to our print monitoring package. While we’ve found that most news is online these days that’s less true for small community or regional newspapers, so we made it a priority bring this news into Fuseworks. With both Fairfax and NZME newspaper content now available, we’ve … Read More
NZ On Air Case Study
Allanah Kalafatelis is the Communications Manager at New Zealand On Air, the government broadcast funding agency. She’s in charge of the full range of comms functions; media releases and media liaison, website publishing, social media, publications and stakeholder events. NZ On Air has worked with us since 2015 – having moved to Fuseworks from a well known ( some might say … Read More
Newsletter builder: Introducing total control
This year we’ve worked to make automated email reports as good as they could possibly be. We’ve introduced duplicate grouping, sections within reports and custom branding – among a raft of other more subtle changes. As good as automated reports are – sometimes there’s no substitute for having total control over what’s included, in what order, under what sections – … Read More
NZME print newspapers now in Fuseworks
We’re out of the gates. The first phase of our big project to add print newspaper content to Fuseworks is now live. This week we officially launched NZME (New Zealand Media and Entertainment) print newspaper monitoring – and have been bowled over by the enthusiastic response. Most news is online these days, but not all small community or regional newspapers … Read More
News distribution: Why you should do it through Fuseworks
This week we’ve released the final stage of our news distribution tools, to help communications professionals reliably identify interested journalists and deliver media releases to them. These features have been a top client request for some time, but we’ve been careful not to rush them. We spent a lot of time talking with customers and thinking through how to create … Read More
Fuseworks adds NewsRoom_Monitor offering
NewsRoom_Monitor digests are now available to Fuseworks customers. It’s an important development. Here’s why… We love real-time news. It makes us more connected, more aware of a wider range of issues and events – and yet the gentler pace of periodic and highly filtered news maintains its appeal and its place in the news cycle. It’s a reality that we’re … Read More
2014 – Year in Review
It’s become a bit of an annual tradition here at Fuseworks to kick off the year with a look at what was achieved in the previous 12 months. We like to think of ourselves as hugely client focused – and for us, 2014 was all about taking what we’ve learned from our brilliant customers and re envisaging Fuseworks with the … Read More
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